The Guardian Canary

alerts when you need them
the most!

IMMINENT TORNADO ALERTING SERVICE (ITAS)

  • Alerts customers via text message only when their home or business is in the direct path of a confirmed or significant tornado

  • Filters National Weather Service Tornado Warnings to maximize accuracy
  • Personalized alerts based on the exact location of the customer’s home or
    business address (NOT the closest cell tower to their cell phone)
  • With a verification rate near 70%, ITAS usage results in significantly fewer
    false alarms (*Unfiltered National Weather Service Tornado Warnings
    have a near 75% false alarm rate)
  • Accuracy gives customers confidence to take action and protect their loved
    ones when they receive an ITAS alert
  • Customers can include multiple phone numbers that can be alerted per
    address
  • Uses Nocturnal Tornado Index (NTI): A proprietary index that lessens the
    filtering restrictions of ITAS for specific National Weather Service Offices’
    County Warning Areas when Storm Prediction Center Outlook threat levels
    and its own computed index threshold are met between the hours of 10PM to
    6AM

 

A Plan of Action for Tornadoes: ITAS For Business

After seeing the tornado damage to the Hampton Inn in Fultondale in January, I thought to myself what did the management do to get people to a safe place? Did they have a plan? If they did have have a plan, how did they let customers know? I have worked in retail...

SERVICES

OUR SERVICES

ITAS FOR BROADCAST

  • Allows individual television stations to incorporate ITAS into their live severe weather broadcasts

 

  • Gives viewers confidence in station’s warnings to help mitigate false alarms

 

  • Customizable to fit all marketing and website specifications

ITAS FOR HOME

  • 24/7 365 days/year personal tornado alerting service
  • SMS text alerts on your phone whenever the address associated with your account is in imminent danger of a tornado
  • Subscriptions available for $10 a year.
  • Up to 4 phone numbers alerted per subscription
  • Alerts specific to address provided, NOT based on cell phone location
  • No automatic renewals; no unauthorized credit card charges.  You decide how long you want your subscription to last.

ITAS FOR EMERGENCY MANAGEMENT

  • Gives EMAs a way of equipping all citizens with a way to receive Tornado Warnings (No smartphone needed!)

  • Coincides well with “Have Multiple Ways to Receive Warnings” message

  • Pricing plans make ITAS affordable for large and small counties/communities

ITAS FOR BUSINESS

  • Comprehensive site evaluation and recommended Plan of Action for the business during Tornado Warnings
  • Equips staff with multiple ways to receive warnings and training for Plan of Action implementation
  • 24/7 Radar Monitoring during Severe Weather events

The Guardian Canary

alerts when you need them the most!

IMMINENT TORNADO ALERTING

SERVICE – “ITAS”

  • Alerts customers via text message only when their home or business is in the
    direct path of a confirmed or significant tornado
    Filters National Weather Service Tornado Warnings to maximize accuracy
  • Personalized alerts based on the exact location of the customer’s home or
    business address (NOT the closest cell tower to their cell phone)
  • With a verification rate near 70%, ITAS usage results in significantly fewer
    false alarms (*Unfiltered National Weather Service Tornado Warnings
    have a near 75% false alarm rate)
  • Accuracy gives customers confidence to take action and protect their loved
    ones when they receive an ITAS alert
  • Customers can include multiple phone numbers that can be alerted per
    address
  • Uses Nocturnal Tornado Index (NTI): A proprietary index that lessens the
    filtering restrictions of ITAS for specific National Weather Service Offices’
    County Warning Areas when Storm Prediction Center Outlook threat levels
    and its own computed index threshold are met between the hours of 10PM to
    6AM

A Plan of Action for Tornadoes: ITAS For Business

After seeing the tornado damage to the Hampton Inn in Fultondale in January, I thought to myself what did the management do to get people to a safe place? Did they have a plan? If they did have have a plan, how did they let customers know? I have worked in retail...

SERVICES

OUR SERVICES

ITAS FOR BROADCAST

 

  • Allows individual television stations to incorporate ITAS into their live severe weather broadcasts

 

  • Gives viewers confidence in station’s warnings to help mitigate false alarms

 

  • Customizable to fit all marketing and website specifications

ITAS FOR HOME

 

        • 24/7 365 days/year personal tornado alerting service
        • SMS text alerts on your phone whenever the address associated with your account is in imminent danger of a tornado
        • Subscriptions available for $10 a year.
        • Up to 4 phone numbers alerted per subscription
        • Alerts specific to address provided, NOT based on cell phone location
        • No automatic renewals; no unauthorized credit card charges.  You decide how long you want your subscription to last.

    ITAS FOR BUSINESS

      • Comprehensive site evaluation and recommended Plan of Action for the business during Tornado Warnings
      • Equips staff with multiple ways to receive warnings and training for Plan of Action implementation
      • 24/7 Radar Monitoring during Severe Weather events

ITAS FOR EMERGENCY MANAGEMENT

 

 

  • Gives EMAs a way of equipping all citizens with a way to receive Tornado Warnings (No smartphone needed!)

  • Coincides well with “Have Multiple Ways to Receive Warnings” message

  • Pricing plans make ITAS affordable for large and small counties/communities
Alerts When You Need Them The Most!

IMMINENT TORNADO ALERTING

SERVICE – “ITAS”

  • Alerts customers via text message only when their home or business is in the
    direct path of a confirmed or significant tornado
    Filters National Weather Service Tornado Warnings to maximize accuracy
  • Personalized alerts based on the exact location of the customer’s home or
    business address (NOT the closest cell tower to their cell phone)
  • With a verification rate near 70%, ITAS usage results in significantly fewer
    false alarms (*Unfiltered National Weather Service Tornado Warnings
    have a near 75% false alarm rate)
  • Accuracy gives customers confidence to take action and protect their loved
    ones when they receive an ITAS alert
  • Customers can include multiple phone numbers that can be alerted per
    address
  • Use Nocturnal Tornado Index (NTI): A proprietary index that lessens the
    filtering restrictions of ITAS for specific National Weather Service Offices’
    County Warning Areas when Storm Prediction Center Outlook threat levels
    and its own computed index threshold are met between the hours of 10PM to
    6AM

A Plan of Action for Tornadoes: ITAS For Business

After seeing the tornado damage to the Hampton Inn in Fultondale in January, I thought to myself what did the management do to get people to a safe place? Did they have a plan? If they did have have a plan, how did they let customers know? I have worked in retail...

SERVICES

OUR SERVICES

ITAS FOR BROADCAST

  • Allows individual television stations to incorporate ITAS into their live severe weather broadcasts

 

  • Gives viewers confidence in station’s warnings to help mitigate false alarms

 

  • Customizable to fit all marketing and website specifications

ITAS FOR HOME

  • 24/7 365 days/year personal tornado alerting service
  • SMS text alerts on your phone whenever the address associated with your account is in imminent danger of a tornado
  • Subscriptions available for $10 a year.
  • Up to 4 phone numbers alerted per subscription
  • Alerts specific to address provided, NOT based on cell phone location
  • No automatic renewals; no unauthorized credit card charges.  You decide how long you want your subscription to last.

ITAS FOR BUSINESS

  • Comprehensive site evaluation and recommended Plan of Action for the business during Tornado Warnings
  • Equips staff with multiple ways to receive warnings and training for Plan of Action implementation
  • 24/7 Radar Monitoring during Severe Weather events

ITAS FOR EMERGENCY MANAGEMENT

 

  • Gives EMAs a way of equipping all citizens with a way to receive Tornado Warnings (No smartphone needed!)

  • Coincides well with “Have Multiple Ways to Receive Warnings” message

  • Pricing plans make ITAS affordable for large and small counties/communities